:root {
    --bg: #1c2b3d;
    --bg-alt: #f2f5f8;
    --card: #263b52;
    --text: #eef3f8;
    --text-dark: #172433;
    --text-dim: #a7bcce;
    --text-dim-light: #55677a;
    --accent: #88bdf2;
    --accent-2: #2f5d82;
    --border: #3a5068;
    --border-light: #dde5ec;
    --flag: #b5651d;
    --maxw: 1080px;
  }
  * { box-sizing: border-box; margin: 0; padding: 0; }
  body {
    font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Inter, Arial, sans-serif;
    background: var(--bg-alt);
    color: var(--text-dark);
    line-height: 1.6;
  }
  a { color: var(--accent-2); text-decoration: none; }
  a:hover { text-decoration: underline; }
  .wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }

  header.site-header {
    position: sticky; top: 0; z-index: 10;
    background: rgba(28,43,61,0.94);
    backdrop-filter: blur(8px);
    border-bottom: 1px solid var(--border);
  }
  .nav { display: flex; align-items: center; justify-content: space-between; padding: 16px 24px; max-width: var(--maxw); margin: 0 auto; }
  .nav .logo { font-weight: 700; letter-spacing: 0.5px; color: var(--text); }
  .nav ul { list-style: none; display: flex; gap: 22px; }
  .nav a { color: var(--text-dim); font-size: 13px; font-weight: 500; }
  .nav a:hover { color: var(--text); text-decoration: none; }

  section { padding: 72px 0; }
  section.dark { background: var(--bg); color: var(--text); }
  section.light { background: var(--bg-alt); color: var(--text-dark); }
  section.white { background: #fff; color: var(--text-dark); border-top: 1px solid var(--border-light); border-bottom: 1px solid var(--border-light); }

  .eyebrow { font-size: 12px; letter-spacing: 1px; text-transform: uppercase; color: var(--accent-2); font-weight: 700; margin-bottom: 10px; }
  .dark .eyebrow { color: var(--accent); }

  .hero { padding: 110px 0 70px; }
  .hero .kicker { color: var(--text-dim); font-size: 13px; letter-spacing: 1px; text-transform: uppercase; margin-bottom: 14px; }
  .hero h1 { font-size: 40px; font-weight: 800; margin-bottom: 18px; max-width: 780px; color: var(--text); }
  .hero h1 span { color: var(--accent); }
  .hero p.tagline { font-size: 18px; color: var(--text-dim); max-width: 660px; margin-bottom: 26px; }
  .hero .meta-line { color: var(--text-dim); font-size: 15px; margin-bottom: 24px; }
  .hero .meta-line b { color: var(--text); }
  .badges { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 32px; }
  .badge { background: var(--card); border: 1px solid var(--border); padding: 6px 14px; border-radius: 999px; font-size: 13px; color: var(--text-dim); }
  .cta-row { display: flex; gap: 14px; flex-wrap: wrap; }
  .btn { display: inline-block; padding: 12px 24px; border-radius: 8px; font-weight: 600; font-size: 14px; }
  .btn-primary { background: var(--accent); color: #0e2438; }
  .btn-primary:hover { text-decoration: none; opacity: 0.9; }
  .btn-secondary { border: 1px solid var(--border); color: var(--text); }
  .btn-secondary:hover { text-decoration: none; border-color: var(--accent-2); }

  h2.section-title { font-size: 26px; font-weight: 700; margin-bottom: 8px; }
  p.section-sub { color: var(--text-dim-light); margin-bottom: 32px; max-width: 660px; }
  .dark p.section-sub { color: var(--text-dim); }

  .trusted-by { padding: 48px 0; }
  .trusted-stats { display: flex; flex-wrap: wrap; gap: 48px; margin-bottom: 36px; }
  .trusted-stats .stat-big .num { font-size: 42px; }
  .logo-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px,1fr)); gap: 14px; }
  .logo-tile { background: #fff; border: 1px solid var(--border-light); border-radius: 10px; box-shadow: 0 0 0 1px var(--border-light); height: 68px; display: flex; align-items: center; justify-content: center; padding: 12px; }
  .logo-tile img { max-width: 100%; max-height: 100%; object-fit: contain; }
  .logo-note { font-size: 12.5px; color: var(--text-dim-light); margin-top: 16px; }

  .snapshot-grid { display: grid; grid-template-columns: 1fr 1.4fr; gap: 40px; align-items: start; }
  .stat-stack .stat-big { margin-bottom: 28px; }
  .stat-big .num { font-size: 50px; font-weight: 800; color: var(--accent-2); line-height: 1; }
  .stat-big .label { font-size: 13px; color: var(--text-dim-light); text-transform: uppercase; letter-spacing: 0.5px; margin-top: 6px; }
  .snapshot-points p { color: var(--text-dim-light); margin-bottom: 14px; padding-left: 16px; border-left: 2px solid var(--accent-2); }
  .cat-badges { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 16px; }
  .cat-badge { border: 1px solid var(--border-light); border-radius: 999px; padding: 6px 16px; font-size: 13px; }

  .timeline { display: grid; grid-template-columns: repeat(auto-fit, minmax(210px,1fr)); gap: 26px; margin-top: 20px; }
  .timeline-item { border-top: 3px solid var(--border-light); padding-top: 16px; }
  .timeline-item.current { border-top-color: var(--accent-2); }
  .timeline-item .year { font-size: 12px; color: var(--text-dim-light); margin-bottom: 8px; }
  .timeline-item h4 { font-size: 16px; margin-bottom: 4px; }
  .timeline-item .org { font-style: italic; color: var(--text-dim-light); font-size: 13px; margin-bottom: 10px; }
  .timeline-item p { font-size: 13.5px; color: var(--text-dim-light); }

  .funnel-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(180px,1fr)); gap: 16px; margin-top: 24px; }
  .funnel-col-head { background: var(--text-dark); color: #fff; text-align: center; padding: 14px; border-radius: 8px; font-weight: 700; margin-bottom: 12px; font-size: 13.5px; }
  .funnel-col-head.hl { background: var(--accent-2); color: #fff; }
  .funnel-item { border: 1px solid var(--border-light); border-radius: 8px; padding: 12px; text-align: center; margin-bottom: 10px; font-size: 13px; color: var(--text-dim-light); }

  .values-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px,1fr)); gap: 20px; margin-top: 20px; }
  .value-card { border: 1px solid var(--border-light); border-radius: 10px; padding: 22px; background: #fff; }
  .value-card h4 { font-size: 15.5px; margin-bottom: 8px; }
  .value-card p { font-size: 13px; color: var(--text-dim-light); font-style: italic; }

  .case-study { position: relative; border-radius: 14px; padding: 32px; margin-bottom: 28px; border: 1px solid var(--border-light); background: #fff; }
  .case-study .case-head { display: flex; justify-content: space-between; align-items: flex-start; flex-wrap: wrap; gap: 12px; margin-bottom: 6px; padding-right: 190px; }
  .case-study .case-tag { font-size: 12px; font-weight: 700; letter-spacing: 0.5px; color: var(--accent-2); text-transform: uppercase; }
  .case-study .case-industry { font-size: 12px; background: var(--bg-alt); padding: 5px 12px; border-radius: 999px; color: var(--text-dim-light); }
  .case-study h3 { font-size: 20px; margin: 8px 0 16px; }
  .case-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-bottom: 20px; }
  .case-cols h5 { font-size: 12px; text-transform: uppercase; letter-spacing: 0.5px; color: var(--text-dim-light); margin-bottom: 8px; }
  .case-cols p { font-size: 14px; color: var(--text-dim-light); }
  .case-summary { background: #eef4fa; border: 1px solid var(--border-light); border-radius: 8px; padding: 16px 18px; margin-bottom: 20px; font-size: 14px; color: var(--text-dark); }
  .case-summary b { color: var(--accent-2); }
  .case-callout { background: var(--bg-alt); border-left: 3px solid var(--accent-2); padding: 14px 18px; font-style: italic; font-size: 14px; color: var(--text-dim-light); margin-bottom: 20px; border-radius: 4px; }
  .case-results { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px,1fr)); gap: 16px; border-top: 1px solid var(--border-light); padding-top: 20px; }
  .case-results .r-num { font-size: 22px; font-weight: 800; color: var(--accent-2); }
  .case-results .r-label { font-size: 12px; color: var(--text-dim-light); margin-top: 4px; }

  .case-index { background: #fff; border: 1px solid var(--border-light); border-radius: 12px; padding: 24px 28px; margin-bottom: 32px; }
  .case-index-title { font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: var(--accent-2); margin-bottom: 14px; }
  .case-index-list { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px,1fr)); gap: 12px; }
  .case-index-item { display: flex; gap: 12px; align-items: flex-start; border: 1px solid var(--border-light); border-radius: 8px; padding: 14px 16px; color: var(--text-dark); }
  .case-index-item:hover { border-color: var(--accent-2); background: var(--bg-alt); text-decoration: none; }
  .cin-num { flex: 0 0 auto; width: 24px; height: 24px; border-radius: 50%; background: var(--accent-2); color: #fff; font-size: 12px; font-weight: 700; display: flex; align-items: center; justify-content: center; margin-top: 1px; }
  .cin-body { display: block; }
  .cin-title { display: block; font-size: 14px; font-weight: 700; margin-bottom: 4px; line-height: 1.35; }
  .cin-result { display: block; color: var(--text-dim-light); font-size: 12.5px; font-style: italic; }
  .case-index-note { font-size: 12.5px; color: var(--text-dim-light); margin-top: 16px; }
  .case-icons { position: absolute; top: 20px; right: 20px; display: flex; gap: 6px; }
  .case-icons img { width: 30px; height: 30px; object-fit: contain; border-radius: 7px; background: #fff; box-shadow: 0 0 0 1px var(--border-light); }
  .pbadge { display: inline-flex; align-items: center; justify-content: center; min-width: 30px; height: 30px; padding: 0 6px; border-radius: 999px; font-size: 11px; font-weight: 800; color: #fff; letter-spacing: 0.3px; }
  .pbadge-tv { background: #55677a; }
  .pbadge-dsp { background: var(--accent-2); }

  .mini-case-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px,1fr)); gap: 18px; margin-bottom: 40px; }
  .mini-case-card { background: #fff; border: 1px solid var(--border-light); border-radius: 10px; padding: 20px; }
  .mini-case-card .mtag { font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: var(--accent-2); margin-bottom: 4px; }
  .mini-case-card h4 { font-size: 15px; margin-bottom: 4px; }
  .mini-case-card .mperiod { font-size: 11.5px; color: var(--text-dim-light); margin-bottom: 10px; }
  .mini-case-card .mobj { font-size: 13px; color: var(--text-dim-light); margin-bottom: 14px; }
  .mini-metrics { display: flex; gap: 14px; flex-wrap: wrap; border-top: 1px solid var(--border-light); padding-top: 12px; }
  .mini-metrics div { font-size: 11.5px; color: var(--text-dim-light); }
  .mini-metrics .mnum { font-weight: 800; color: var(--accent-2); font-size: 15px; display: block; }

  .project-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px,1fr)); gap: 18px; }
  .project-card { background: #fff; border: 1px solid var(--border-light); border-radius: 10px; padding: 22px; }
  .project-card h4 { font-size: 15px; margin-bottom: 8px; }
  .project-card p { font-size: 13.5px; color: var(--text-dim-light); margin-bottom: 12px; }

  .skills-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 20px; margin-top: 20px; }
  .skill-cat { background: #fff; border: 1px solid var(--border-light); border-radius: 10px; padding: 20px; }
  .skill-cat h4 { font-size: 14px; text-transform: uppercase; letter-spacing: 0.5px; color: var(--accent-2); margin-bottom: 12px; }
  .skill-cat ul { list-style: none; }
  .skill-cat li { color: var(--text-dim-light); font-size: 14px; padding: 4px 0; }

  .resume-box { background: var(--card); color: var(--text); border-radius: 12px; padding: 32px; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 20px; }
  .resume-box h3 { font-size: 20px; margin-bottom: 6px; }
  .resume-box p { color: var(--text-dim); font-size: 14px; }

  .contact-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; margin-top: 24px; }
  .contact-card { background: var(--card); border: 1px solid var(--border); border-radius: 10px; padding: 20px; text-align: center; }
  .contact-card .label { font-size: 12px; color: var(--text-dim); text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 8px; }
  .contact-card .value { font-size: 15px; font-weight: 600; color: var(--text); }

  footer { padding: 36px 0; text-align: center; color: var(--text-dim); font-size: 13px; background: var(--bg); }

  @media (max-width: 760px) {
    .nav ul { display: none; }
    .hero h1 { font-size: 29px; }
    .snapshot-grid, .case-cols { grid-template-columns: 1fr; }
    .case-icons { position: static; margin-bottom: 12px; }
    .case-study .case-head { padding-right: 0; }
  }